Guess what the second most popular beverage after soft drinks in America is?  You guessed it, bottled water.  It wasn't always this way though.  The last decade has brought a wave of marketing campaigns that has convinced us about the purity and superior taste of bottled water.  Is this purity and taste really worth the worth the 1000% markup bottled water is over tap water?  The extreme markup is not the only negative surrounding our bottled water obsession.  Only about 10% of plastic water bottles are recycled.  According to container-recycling.org, 60 million plastic water bottles are thrown away and incinerated each day!  

I am aware of people's concerns with chlorine, fluoride and other impurities in the municipal water supply.  I just can't get over the extreme markup and waste issues with bottled water.  You can save tons of money by using refillable water bottles and investing in a good water filter instead of paying the 1000% markup for bottled water.

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