What is private label?
When a retailer puts their name on a product sold by them, but the product is manufactured by another company. Both the consumer and retailer win. Consumers pay less then equal quality brand labels, and retailers make higher margins.
Here is a list of private labels
- Aldi – SimplyNature
- Costco – Kirkland Signature
- Kroger – Simple Trush
- Safeway – Safeway Select
- Target – Up&Up
- Trader Joe’s – Trader Joe’s
- Walmart – Equate
- Macy’s – inc, Charter Club, Alfani, American Rag, and many more!
Private label is so lucrative, Macy’s is aiming to grow its private–label and private–brands business to be 40 percent of the retailer’s overall merchandise makeup.